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Who is Amanda Victoria?

Amanda Victoria is the Communications Director for The Scotch Malt Whisky Society across America. As the facing for the Society in the US, Amanda’s duties include leading spirit education, organizing events as well as cultivating unique partnerships on behalf of the SMWS.

Amanda has traveled the world teaching cocktail and spirit education from a bartender's perspective, having worked for some of the world's most awarded bars, as well as premium spirit brands.

She is a recognized leader in the global spirit industry as the face of elegant drinking and a revivalist of the modern day aperitif category.

Amanda got her start bartending at a handful of the world’s best contemporary cocktail bars in New York City including PDT, Dutch Kills and Pegu Club.

She is passionate about education and has worked extensively on an array of iconic brands in both national US and global marketplaces for portfolios such as Bacardi, William Grant & Sons, Rémy Cointreau, Moet Hennessy, and Pernod-Ricard.

Amanda travels far and wide to provide consultation and educational seminars for trade, consumer, and press audiences. She has been featured in publications such as the Wall Street Journal, Forbes Magazine and the New York Times and also on the tasting panel of the prestigious San Francisco World Spirits Competition.

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